Freelance web design & delivery
Status: Paid freelance practice · April 2024–Present
My role: Requirements, client communication, design, implementation, revisions, testing and launch
Tools: Webflow, HTML/CSS, GSAP, Figma, reusable components and design systems
I’ve worked with approximately 10 clients over the past two years, including consultants, entrepreneurs, personal trainers, marketing agencies and production companies. The work spans website builds, rebranding and interactive features. I stay involved from the first brief through the revisions, approval and launch.
Turning a brief into something usable
A website project involves more than making pages look right. I work out what the client needs, translate that into a design and structure, then work through feedback until the result is ready to use. I combine hands-on design and Webflow work with AI-assisted implementation where it helps.
Reusable components, consistent class naming and a design system give the work a structure for future changes. My implementation work includes HTML/CSS, GSAP animation and integrating custom features into existing websites.
One example: a pricing calculator
A paying client wanted customers to understand pricing without having to request every quote manually. I owned the requirements, design, client communication, revisions, testing, debugging and launch of an interactive calculator. The component shows or hides features according to the customer’s selections.
AI tools helped with design, pricing logic, code and testing. I manually rebuilt substantial parts of the Webflow integration, organizing classes and architecture around the Lumos system so the component fit the client’s brand and website structure.
Testing and delivery
I checked the calculator in browsers and across mobile, worked through revisions, and sent it to the client for approval. The calculator was delivered and is live on the client’s website, based on my delivery record. It is one example within the broader freelance practice.
The goal was clearer pricing and fewer manual quote requests. I don’t have measured results for either outcome. AI helped build the component; that does not mean an AI model runs inside the finished calculator.
What this work demonstrates
Client delivery means keeping requirements, feedback and implementation moving together. The useful result is a working feature the client approved and launched, with an implementation shaped to fit the site around it.
Client names, commercial details and original assets are kept private. This account describes the work without reproducing confidential material.